Hello from Ottawa

My name is Farah. I'm a brand designer and design lead based in Ottawa.

I currently lead in-house design at the Institute for Canadian Citizenship, where I maintain and evolve Canoo's visual brand identity across digital, print, social, email, events, and presentations. My work spans brand identity systems, campaign creative, scalable design templates, and asset libraries built for consistent, on-brand output across teams.

Over the past 8 years, I’ve designed brand identities, visual systems, campaigns, and print communications for nonprofits, cultural spaces, hospitality brands, and small to medium sized business owners across Canada and the Middle East. In 2025, I contributed campaign creative to a Silver CMA Award-winning project in Customer Experience and Social Causes, delivered as part of a cross-functional team.

Check my contra portfolio here

Full website coming soon.